Sporting events taking off in Asia
Demand from Australian MICE operators for destination management services involving sporting events is becoming a major growth area for Hong Kong-based PC Tours, according to the company’s general manager Cary Chiu.
Chiu was speaking during a marketing tour of Australia in which he detailed his company’s capacity to offer services in Hong Kong, China, the Pearl Delta region and Indo-China, particularly Viet Nam and Cambodia.
He said that there was a growing demand for support services involving horse racing, Rugby Sevens, dragon boat racing and other special interests.
PC Tours is increasing its range of services to cater for finely personalised services at the high end of the market.
Chiu said that here has been a steady growth in business from Australia but he expected this to grow further following the introduction of more diversified air services into Asia, such as the recent decision by Cathay Pacific to fly from Australia to Da Nang in Viet Nam via Hong Kong.
Based in Hong Kong and with offices in Shanghai and Beijing, PC Tours is represented in Australia by North Sydney-based Asian specialists Randall Marketing.
Ian Jarrett
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