Star Wars will get bigger presence at Disney theme parks
Walt Disney Co. says it will offer ‘a far greater Star Wars presence’ at the company’s theme parks.
Disney CEO Bob Iger said advanced plans are in place to ramp up Star Wars branding in the parks, although specific details will remain under wraps until next year.
“When we grow Star Wars’ presence, which we will do significantly, you will see better bets being made that will pay off for us than were made in the past,” Iger said during a quarterly earnings call.
“As we spend money at the parks on new attractions that are based on known brands, the likelihood of their success is greater,” Iger said.
Following the 2012 acquisition of Lucasfilm, Disney has gradually built up Star Wars branding at its parks, including a ‘Star Tours’ simulator ride at Disney’s Hollywood Studios in Florida, Disneyland in California, Tokyo Disneyland and Disneyland Paris.
Hollywood Studios also hosts annual Star Wars weekends.
During the conference call, Iger said theme park revenues increased by 8% to $3.98 billion, fueled by higher ticket prices and increased spending.
Iger also said the seventh installment of the Star wars movie franchise is still on track for a December 2015 theatrical release.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025