Starwood to take Four Points brand to Singapore
Starwood Hotels and Resorts’ Four Points brand will make its Singapore debut next year after signing a deal with local developer Keck Seng Hotel Pte.
The former Riverview Hotel will be rebranded to Four Points Singapore Riverview and is set to open by the end of 2016 after a S$25 million renovation.
“The signing of Four Points Singapore, Riverview underscores Starwood’s multi-brand growth strategy in the country,” said Rajit Sukumaran, senior vice president, acquisition and development for Starwood.
“It is also an example of our conversion-friendly approach and our ability to convert hotels in a short amount of time as we strive to maximize value for our partners.”
Four Points Singapore Riverview will feature 476 rooms, several dining venues, a fitness centre, an outdoor pool and meeting space.
Starwood also operates the Sheraton, St Regis, Westin and W Hotel brands in Singapore.
Earlier this week Starwood announced it is being acquired by Marriott International in a $12.2 billion deal, creating the world’s largest hotel company.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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