STA’s new brand launches this weekend
STA Travel Group’s Bridge The World brand will start trading on Saturday.
The student travel specialists bought Bridge The World after research showed that it needed a brand for its customers “to migrate to” and it is the first time it has entered the non-student and youth market.
The website www.bridgetheworld.com and a dedicated call centre will begin doing business first, followed by the opening of its first high street shop in Bournemouth at the end of September. Five further branches will be open by the end of next year.
by Dinah Hatch
Dinah
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