State to target multi-cultural markets
Known for its Green Bay Packers football team and its varied cheeses, the state of Wisconsin has ambitious plans to bring in multi-cultural travelers.
Other marketing efforts include expanding its Web site and offering a new guide for bird watchers.
The efforts unveiled during a Governor’s Conference on Tourism included targeting African-American, Hispanic and Asian travelers, according to state travel officials.
The department has created a new directory of 75 Wisconsin museums and historic destinations. The new birding guide points out various choice spots.
The department’s internet site is also being updated to include a “virtual mapping tool.” It will enable travelers to preview some of the state’s most popular attractions and events, including the Thai Pavilion at Olbrich Botanical Gardens in Madison and the top of the Eagle Tower viewing platform in Door Country.
Report by David Wilkening
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Vietnam warns airlines of possible flight reductions amid jet fuel shortages
Fliggy opens AI-powered travel bookings and developer tools