STB appoints new Europe regional director
Singapore Tourism Board (STB) has appointed Kershing Goh as new Regional Director Europe.
She is tasked with leading the strategic planning, business development and Singapore tourism marketing throughout the region.
Ms Goh’s remit spans offices in London, Frankfurt and Brussels.
She is relocating to London from the US where she was SVP, Future Tourism.
She was instrumental in STB becoming the first destination partner to implement Google’s early access programme, in geo-spatial and XR.
Goh said: “Europe remains an important region for Singapore, with strong air connectivity coupled with deep consumer appetite for international travel.”
“It is a privilege to join the European team at such a time of positive change.”
Goh has been with the Singapore Tourism Board since 2014, and previously Regional Director, Americas for over five years.
She was also the VP of destination representation firm, MMGY Myriad based in New York.
She replaces current Executive Director, Carrie Kwik who returns to Singapore and will continue with STB in her new role as Executive Director, World Expo. and Special Projects.
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