STB partners with Alipay to boost Chinese spending
The Singapore Tourism Board has teamed up with online payment platform Alipay in joint marketing to help boost Chinese tourism spend in the Lion City.
It is a natural extension of the agreement signed last year to encourage more Singapore merchants to adopt Alipay and increase overall tourism to Singapore from China.
Since then Alipay says it has recorded double-digit growth in spending in Singapore.
The marketing activities were designed to motivate Alipay users via discounts and reward perks.
The partnership is key for STB to better understand the spending habits of its largest source market.
"With China being Singapore’s top source market for both visitor arrivals and tourist spending last year, we are pleased to partner with Alipay as their keen insights and deep understanding of Chinese consumers will help us to continue to grow in this critical market," said Jacqueline Ng, director of marketing partnerships & planning, STB.
"We hope to continue to broaden over time our partnership with Alipay to explore more innovative marketing initiatives in the areas of content, digital and technology," Ng added.
Cherry Huang, general manager, cross-border business for South and Southeast Asia at Alipay said: "Alipay is very pleased to be working together with the Singapore Tourism Board to ensure the consistent smart lifestyle for Chinese travelers in Singapore that they experience at home. we are excited to connect more merchants in Singapore with Chinese tourists and be discovered by them through the app."
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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