Strategic flexes its wings
At a time of great change in the skies over Australia and Asia, Strategic Airlines – soon to be rebranded as Air Australia – believes it can still find a niche in a crowded marketplace.
Chief executive Michael James says Strategic will be chasing passengers who have been left behind by Virgin Australia’s new focus on corporate and higher-yield passengers.
The airline will move to its new low-cost business model from October 30 and will launch services to Honolulu from Brisbane and Melbourne on December 14.
For those trying to book Honolulu flights today, a message on the Strategic website said, “Due to overwhelming demand our website is experiencing high booking volumes.â€
Strategic is advertising one-way flights Brisbane to Honolulu from $499 including taxes, although a quick check for December flights indicated that most one-way flights were being sold for $599 and above.
A former freight operator, Strategic – which purchased the troubled airline OzJet in June 2009 – has recently withdrawn from Gladstone and Townsville and axed flights on the heavily-serviced Perth-Denpasar route.
It will enter the competitive Brisbane-Melbourne domestic route from December and boost frequency on the Brisbane-Bali route, as well as services to Phuket from Brisbane and Melbourne.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Skyscanner reveals major travel trends 2026 at ITB Asia
In Italy, the Meloni government congratulates itself for its tourism achievements