Sun Princess exceeding expectations
Older families and “mature high-end” passengers are the target market for Princess Cruises Sun and Dawn Princesses, according to Ann Sherry, CEO of Carnival Australia.
Speaking at a media lunch on board Sun Princess in Sydney yesterday, Ann said this segment of the market was the segment the line hoped to grow.
“Princess is different to P&O. It’s geared to older families rather than families with young children.”
Just a few weeks ago Princess announced Dawn Princess would join its twin sister Sun and be based year-round in Australia from late 2008.
“This is a massive investment and will grow the market dramatically in a short period of time,” Ann said yesterday. “So far the market is responding well to what we are doing.”
While the ships will continue to attract passengers from America, most of the 1,950 berths on each vessel are expected to be filled by Australians seeking a premium cruise experience.
Dawn Princess will offer a five-month season of cruise from Sydney between 2008 and April 2009 and then undertake a 103-day round-world cruise – the longest round-trip ever undertaken from Australia.
“Australians have not had the opportunity to experience the glamour and tradition of world circumnavigation sailing from their home for about 30 years,” Ann said.
A Report by The Mole
John Alwyn-Jones
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports