Sun Princess exceeding expectations
Older families and “mature high-end” passengers are the target market for Princess Cruises Sun and Dawn Princesses, according to Ann Sherry, CEO of Carnival Australia.
Speaking at a media lunch on board Sun Princess in Sydney yesterday, Ann said this segment of the market was the segment the line hoped to grow.
“Princess is different to P&O. It’s geared to older families rather than families with young children.”
Just a few weeks ago Princess announced Dawn Princess would join its twin sister Sun and be based year-round in Australia from late 2008.
“This is a massive investment and will grow the market dramatically in a short period of time,” Ann said yesterday. “So far the market is responding well to what we are doing.”
While the ships will continue to attract passengers from America, most of the 1,950 berths on each vessel are expected to be filled by Australians seeking a premium cruise experience.
Dawn Princess will offer a five-month season of cruise from Sydney between 2008 and April 2009 and then undertake a 103-day round-world cruise – the longest round-trip ever undertaken from Australia.
“Australians have not had the opportunity to experience the glamour and tradition of world circumnavigation sailing from their home for about 30 years,” Ann said.
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