Sustainable tourism destinations measured
UNWTO Network of Observatories meets to discuss the measurement of sustainable tourism at destination level
UNWTO welcomed more than 70 experts from 21 countries at its Headquarters in Madrid, to discuss and share experiences related to the measurement and monitoring of the impact that tourism has on destinations.
Special focus was put on the relevance and the opportunities available from non-traditional data sources, including social media analysis, geospatial data mapping, big and live data collection and usage, as well as the analysis of credit card spending patterns and the flow of visitors based on mobile device information.
This consultation took place in the context of recent achievements that underline and strengthen the role and responsibilities of sustainable tourism as a positive instrument for development such as the recently adopted Sustainable Development Goals as well as the upcoming International Year of Sustainable Tourism for Development 2017.
The two day meeting included presentations and discussions covering the processes of measuring sustainable tourism at the local level, common challenges and needs and the chances deriving from different data sources.
Participants stressed the need for more evidence-based decision making as well as regular and timely measurement approaches to support responsible policy-making and management of tourism at the local level.
Valere Tjolle
@ValereTjolle [email protected]
Valere
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