Sustainable Travel announces ‘green’ program for hoteliers
Sustainable Travel International (STI) announced its initiative designed specifically for hoteliers where they can connect their guests with the opportunity to support the development of solar and wind power while traveling.
“At its most basic, the TravelGreen program is a tool that allows for the sale of clean, renewable electricity generation through the purchase of renewable energy certificates, also called Green Tags,” said Brian T. Mullis, STI’s President.
Hotel guests can participate in the TravelGreen program at participating hotels by purchasing a TravelGreen Mini-Green Tag for $1, which is equal to offsetting 35 pounds of greenhouse gas emissions and represents 25 kilowatt-hours of electricity supplied by new wind and solar power.
The $1 Mini-Green Tag can be purchased at the hotel upon checking in or out.
Each TravelGreen traveler receives information on how they can continue to support the development of renewable energy sources and a website where guests can calculate their carbon footprint.
The TravelGreen program highlights the positive impact hotels can have on global climate change, according to Mr Mullis.
The American Hotel and Lodging Association estimates that in the US alone, 17 million international travelers stayed in a hotel or motel in 2005.
One night in a hotel generates approximately 0.01 metric tons of greenhouse gases including carbon dioxide, which would equate to a minimum of 170,000 metric tons of CO2 equivalent being generated in the US during 2005, said Mr Mullis. Offsetting that amount CO2 is equal to 36,797 passenger cars not driven for one year.
“More and more businesses within the travel and tourism industry are offering carbon offset programs, but uptake is so small our research indicates they don’t have as much of an impact as they could,” said Peter D. Krahenbuhl, STI’s Vice President. “We aim to change that by offering hoteliers a turn-key solution for achieving carbon neutral status that can be a revenue producer.”
Hoteliers participating in the TravelGreen Mini-Green Tag program do not incur any additional costs. STI provides each participating facility with TravelGreen Mini-Green Tags and related marketing materials.
Hoteliers also have the option to offset the hotel’s greenhouse gas emissions and purchase Mini-Green Tags in bulk quantities at wholesale rates, at which point they can resell the TravelGreen Mini-Green Tags for an additional profit.
Report by David Wilkening
David
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