Sydney Wins $43.6m Conference Trifecta
Sydney has won its third major conference in as many weeks, adding a $15.6 million insurance congress to its June score card.
The Sydney Convention and Visitors Bureau (SCVB) today announced it had won a bid to host the Asia Pacific Life Insurance Council (APLIC) Congress in 2011, an event expected to attract 8000 delegates.
The congress is the largest Asian event secured by the SCVB this financial year and the largest annual insurance conference held in the Asia-Pacific region.
It comes on the heels of Sydney’s successful bids to stage the World Conference on Lung Cancer for up to 8000 delegates in 2013, an event worth an estimated $19.2 million, and the XXXII International Congress of Audiology for 1600 delegates in 2014, worth $8.8 million. Together, the three events secured this month are worth an estimated $43.6 million to the local economy.
The APLIC Congress was awarded to Sydney over rival city Kuala Lumpur after a bid and presentation by SCVB Managing Director Jon Hutchison to the Asia Pacific Financial Services Association (APFinSA).
Mr Hutchison said the win coincided with an intensified push into Asian markets.
“Sydney has had enormous success since the SCVB became the first Australian bureau to open an Asian office in 2004,†Mr Hutchison said. “This latest win is a good example of our achievements and shows why we’re increasing our activity in Asian markets.â€
Since 2004 the SCVB has secured 44 events from Asia, including 10 events this financial year.
Mr Hutchison said Sydney’s bid for the APLIC Congress had succeeded thanks to a united strategy involving Events New South Wales, the Department of State and Regional Development and the City of Sydney.
The APLIC Congress is the flagship event of the APFinSA, bringing together industry leaders and insurance professionals from across the Asia-Pacific region to share insight and skills. In Australia, APFinSA is represented by the Association of Financial Advisors.
Up to half of delegates at the Sydney event will be participating in company incentive programs and are expected to enjoy extensive touring activities before and after the congress.
A Report by The Mole
John Alwyn-Jones
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026