TA Network and HotelBank Taiwan forge strategic partnership
Trip Affiliates Network has inked a new strategic partnership with HotelBank Taiwan, a leading B2B hotel reservations platform.
The alliance aims to fast-track HotelBank Taiwan’s digital transformation while elevating hotel inventory distribution capabilities across the Asia Pacific region.
According to the Pacific Asia Travel Association (PATA), international visitor arrivals to Asia Pacific are projected to exceed 760 million in 2025, with tourism receipts forecasted to surpass $950 billion.
Through the integration of TA Network’s advanced hotel distribution platform, Hotel Bank will automate real-time synchronisation of room availability and dynamic pricing across multiple B2B and B2C channels.
This empowers hotels to enhance rate parity, optimise occupancy, and respond quickly to market shifts.
“Our partnership with Trip Affiliates Network reaffirms our commitment to tech innovation and service excellence,” said Terence Chan, Chairman of Hotel Bank.
“As APAC’s travel recovery gains momentum, our hotel partners must be equipped with the right tools to scale efficiently and sustain profitability.”
Hotel demand across the Asia Pacific region is expected to grow by over 6% CAGR through 2028, according to Statista.
Jean Hsieh, Regional Director – Ecosystem & Partnerships, North Asia at TA Network, added: “We are delighted to collaborate with HotelBank, a respected leader in Taiwan’s hospitality distribution space. Our combined capabilities will deliver next-generation connectivity, empowering hotels to unlock new market opportunities.”
Hotel Bank is a key Taiwan based B2B hotel reservation platform which has established connections with 45 real-time reservation (XML) providers, enabling immediate booking and confirmation for guests.
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