Tactical marketing for community tourism destinations
Pilot destinations are being sought for a tactical tourism marketing initiative to maximize destination benefits.
The results-based programme, which envisages a quick return, will help community tourism destination stakeholders to use effective marketing techniques, to identify and address specific destination opportunities and maximise local economic benefits.
The marketing initiative will assist destinations specifically to target such opportunities as:
- Lengthening tourist stay
- Increasing locally-retained tourism revenue
- Extending seasons
- Maximising occupancy levels
- Maximising economic activity and training & employment opportunities
- Identifying and addressing niche markets
Based on the destinations’ requirements, each individual programme will include a mix of training methods to:
- Create a vision for local tourism benefits
- Identify opportunities and create co-operations with interested parties
- Create tourism niche and other products, which specifically relate to these challenges
- Create and implement tactical marketing plans including the use of:
- Social media
- Social trade media
- Low cost/no cost advertising and marketing
- Media relations
- Word of mouth marketing
- Co-operative marketing and promotions
- Consumer & B2B promotions
- Travel trade promotions
- Effective Branding
- Alternative marketing
Initially the programme is set to focus on smaller tourism destinations with a significant tourism potential and some existing tourism product.
The object is to help develop tourism which has economic, social, cultural and environmental benefits for local populations and maximizes tourist spend into the local economy.
In the first instance 12 destinations will be chosen to take part in the initiative although the pilot will be expanded during the course of the programme.
Expressions of interest can be presented by any tourism-related interested party (private or public sector) should be sent in the first instance to i[email protected]
Expressions of interest should include a description of the destination and its current and potential tourism activity – in no more than 500 words.
Valere Tjolle
See amazing new 2012 sustainable tourism report 90% off offer HERE
Valere
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports