Taking operators online
A software solutions company has designed an internet booking engine specifically for tour operators.
The Sell-It Package software, designed by Cardiff-based RWA, includes an internet booking engine, which allows customers to buy package holidays online. Customers can search by destination, departure airport, or look for deals under different holiday types.
RWA director, Mark Bradbury told TravelMole: “A lot of tour operators are not online yet, and are still selling holidays over the phone”. Mr Bradbury says that what makes Sell-It different from other solutions on the market is its flexibility.
“Firstly, our branding feature means that tour operators that sell holidays under different trading names can operate a number of websites that sell from a single booking engine. The consumer will be presented with a different website for each brand; let’s say BalaericTours.com, or Longhaultrips.com, for example, but will have access to the same booking engine. This is something that we think has been previously unavailable”.
“Secondly, this internet booking engine is tried and tested. We developed it for FTI Touristik, a My Travel owned operator in Germany. So it is used in over 650 agency websites in Germany”.
Sell-It Package will be available from mid-November, and RWA plans to launch similar solutions for booking flights and car rental in the future. Because the solution is web services and XML-based, tour operators can adapt their website to include elements such as city guides or events listings.
The software will create a website for tour operators that don’t already have one, or provide a booking engine for existing websites. Mr Bradbury said: “Sell-It is a chameleon. It will adapt to the feel and look of the existing website”.
Although Mr Bradbury said that the cost would be lower than other solutions, he could not provide an estimate, but said he thought RWA’s solution would persuade a number of tour operators to “bite the bullet and start selling online”.
For more information see the RWA Presszone page on TravelMole.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026