Talking bra promotes tourism
Lingerie maker Triumph unveiled a bra that talks and tries to sell tourism in Japan.
The “Welcome to Japan bra” is modeled after a tour conductor’s uniform. It has three gold buttons which blast out welcoming messages in English, Chinese and Korean when pressed.
The bra has removable push-up pads that are tiny plush versions of the country’s most famous tourist attractions, such as Mount Fuji and Sensoji Temple’s Kaminarimon gate in Asakusa.
It also comes with a matching wraparound miniskirt that has a map of Japan on the backside.
“And here is when it all makes sense: in a fantasy situation, the tour conductor wearing the bra would pluck out the removable pads from the cups and stick it on the fabric map to indicate to her audience where the landmarks are. Cheeky,” says CNN.
The bra is not for sale commercially.
By David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Overseas travelers to the United States declined by 2.5% in 2025