Tasmania launches new online booking system
Tasmania’s Tourism Minister Paula Wriedt, launched a new Tasmania on line bookings system at the Tasmania Tourism Council’s 2006 Tasmanian Tourism Conference yesterday.
The system, Book Tasmania, operated by The booking system, an initiative of Hobart-based Intuit Technologies, gives tourism operators access to online distribution networks to market and sell their products and gives tourists direct access to more than 1500 Tasmanian accommodation venues and visitor attractions.
Book Tasmania has the full support of the State Government and Tourism Tasmania and Minister Wriedt said Book Tasmania would particularly help small-to- medium-sized tourism businesses, the bulk of the local industry, adding, “It will be a good way for them to get free access to a programme that will enable them to take their product and or their services to the marketplace in a way they haven’t been able to before and those sorts of products are a complement to the work Tourism Tasmania will be doing as a whole”.
Book Tasmania operates in a live, online environment 24 hours a day, 365 days a year and free training in the use of the software will be provided.
Intuit Technologies executive director James Cretan said Book Tasmania would provide businesses with leading- edge marketing in the wake of the loss of the Sydney and Melbourne travel centres, adding, “The tourism industry was undergoing rapid change due to new technologies and Tasmania had to formulate strategies to move forward”. “Tasmania is not at the cutting-edge of change but we’re not being left behind,” he said.
Dr Cretan said that the Tasmanian tourism had had two wake-up calls to action, with the first recent closures of travel centres in Melbourne and Sydney, which were an inevitable response to changes in marketing, with more tourists researching their trips to Tasmania online and the other wake-up call being the sale of Spirit III.
He added, “These events have highlighted to people how dynamic this industry is and that we have to recognise and respond to the global pressures now in the marketplace, which is very brittle and dynamic”.
Report by The Mole
John Alwyn-Jones
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