Tassie doing well in the UK
Karen Fraser, general manager, international marketing for Tourism Tasmania (right below) and Sandra Leach, regional manager Europe for Tourism Tasmania (left below) told TravelMole at ATE 2006 that Tassie is doing very well out of the UK and that the 1,500 Tassie Specialists that are also part of the Aussie Specialist programme are critical in that.
They said that they also communicate regularly and offer fams etc and encourage agents to get their clients to visit Tasmania as part of an Australia trip.
“We tend to get visitors who have been to Australia before but have not been to Tasmania and generally out of the UK they are looking for some sort of touring and self drive programme.
“We deal with the trade only, giving them an insight into Tasmania, how experiential it is and that Tasmania is all about amazing experiences.
“The Tourism Australia strategy is right, the concept is cool, so let’s not worry about the caption!
“The latest IVS figures show that we are up 28% up out of the UK, with 31,000 Brits per annum going to Tassie out of a total international visitation of 120,000 and total all visits of 750,000 which is about 80% domestic and 20% international.
“We are tracking well compared to the other States and while the demise of Spirit III is unfortunate, when that started we did not have the increased air services, but we have them now, so with access having improved so much with daily flights to Tasmania from all over Australia, this has effectively solved the transport capacity issue.”
Report by John Alwyn-Jones from ATE 2006.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airbnb eyes a loyalty program but details remain under wraps
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026