Teletext to impose restrictions on the number of advertisers
Teletext Holidays is to reduce the number of advertisers it allows on key sections of its TV pages.
It will restrict the number to 15 on Teletext’s Majorca, Spain, Canaries and all-inclusive sections – down from around 30.
It claims the changes will offer “more effective advertising for clients and reduce the number of holiday offer duplications across the service”.
Sales director Victoria Sanders explained: “We have been working to the same business model for some time now and feel that it’s time to change the way key holiday pages are serviced.
“By selecting just 15 top advertisers it will drive huge numbers of calls to each of the clients and at the same time provide customers with a comprehensive product offering.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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