Tempo “Selects” luxury for new brochure
Tempo Holidays has released a new 36 page brochure devoted to luxury product across 15 countries, the company’s first market segment product.
“Select” is the brand chosen by Tempo Holidays to distinguish the brochure, which is supported by a dedicated Select team of reservations consultants to service agents constructing itineraries and buying product from the program.
The brochure cover carries the wholesaler’s hallmark food branding, this time featuring a lobster to define the luxury experience.
General Manager Sales and Marketing, Mark Johnson said Tempo’s Product Managers had selected the 5 star-plus range of accommodation, cruising, rail and private touring in Europe, The Middle East, Latin America, India and North Africa.
“The results are sometimes eclectic, consistently worthy of consideration and always among the finest that each destination has to offer,” he said.
“We are a skilled and knowledgeable supplier of tailored itineraries for the discerning end of the market, so it is a seamless process to apply that same skill to a dedicated luxury program,” he said.
There is no pricing in the brochure because the idea is for agents to construct individually tailored and private itineraries using the product contained within the brochure as a guide or cornerstone. The itinerary can be reviewed with Tempo Select consultants, priced and presented back to the client, said Mr Johnson.
“Tailoring arrangements is what we do best,” he said.
Core to the program are the product managers’ first-hand experience, depth of product knowledge of the Select consultants and carefully chosen, trusted local representatives to ensure clients are professionally cared for at destination.
Design features of the brochure are hero images on each page along with smaller images sometimes reflecting the food and culture experiences of the destination.
“We think this will be a powerful marketing tool for our customers and it reinforces and highlights our existing presence in the luxury market,” Mr Johnson said.
Among the products presented in the brochure are the prestigious Burj Al Arab in Dubai, a gourmet cookery class in Italy, a luxury cruise in the Galapagos Islands and a journey on the famous Orient Express.
Report by The Mole
John Alwyn-Jones
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