Thailand launches campaign to win back tourists

Wednesday, 23 Dec, 2008 0

The Tourism Authority of Thailand is launching a â€˜Thailand Super Deal â€˜ promotion in a bid to help its tourism industry recover from the recent protests at its two main airports.

The campaign will focus on the â€œamazing valueâ€ that can be found by visiting www.thailandsuperdeal.com, where there are links to accommodation deals, package tours, shopping bargains, airline offers, and other incentives

Under the programme, individual travel operators and hotels are free to present their own offers, supported by TAT PR and promotion.

Yesterday 24 boutique hotels and 11 travel agents launched the “One Price All Destinations” campaign.

The package features special room rates of 2,000 baht per night per person, including accommodation, breakfast and dinner, and airport transfers where applicable.

The participating hotels are located in Bangkok, Phuket, Chiang Mai, Hua Hin, Pran Buri, Krabi, Chumpon, Chiang Rai, Sukhothai, Samui and Koh Phangan.

Bookings are open both for Thai and foreign tourists from today until February 28, with eligible stays until June 30.

Tourism and Sports Minister Chumpol Silapa-archa said he would take quick steps to help the tourism industry recover in the remaining months of the high season.

Chumpol said he would invite former tourism minister Weerasak Kowsurat to advise him in implementing measures to restore confidence in the industry.

By Travelmole Australia

Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.