The Global $355bn+ LOHAS Market – Understand and Develop the Growing Sustainable Tourism Market 5
It is said that the ranks of Cultural Creatives (the driving force behind the LOHAS movement) in the United States are growing at a rate of 1 percent a year. But the number of dollars annually going into the US market–now at $355 billion –is escalating at about 10 percent a year. It is likely that this will grow into a global phenomenon.
The LOHAS Sustainable Economy segment is a growing annual market approaching $150 billion in the US alone. US Natural and organic foods sales have surpassed $40billion a year. As a category, Alternative Healthcare has enjoyed stellar growth in recent years. One out of four Americans is now practicing some form of mind-body fitness.
Sustainable tourism currently only represents 4% of the overall market, but is set to increase dramatically. The US Social Investment Forum reported the assets in socially screened portfolios growing to $2.14 trillion in the U.S. in 2003, And socially related investment is no longer seen as simply green or moralistic – they want to bring their investments more into alignment with the way they live their lives.
So, how do you identify and engage with this market?
Social Networks? Swarm Marketing? Buzz? Cultural Crearives are said to distrust straightforward advertising messages so you’ll have to get close and trusted some other way.
To understand the market a little better, why not visit one or more of the following sites:
LOHAS
RiverWired
EcoStreet
GoGreenTravelGreen
CulturalCreatives
See what I mean?
Valere Tjolle
The above is taken from the 2009 Sustainable Tourism Report, details as follows:
• Sustainable Tourism Report 2009 115pp (Hard Copy or PDF) Single user. There is an extra charge for multi-users and a reduced charge for students.
Price UK£200 US$300 €240
• Sustainable Tourism Report 2009 CHEAT SHEET 11pp (Hard copy and/or PDF or MPEG4/3GP – watch and listen!) There is an extra charge for multi-users and a reduced charge for students.
Price UK£50 US$75 €60
To order, just email for details [email protected]
Valere
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