The lowdown on business travel in Asia Pacific
Accor has revealed the findings of its third annual Accor Asia-Pacific Business Traveller Research.
The survey interviewed almost 2,600 respondents representing 26,000 business trips from nine countries in Asia-Pacific, who made business trips in the first half of the year.
According to the survey, the average number of trips taken by Asia-Pacific executives increased by 67% in the first half of the year, with 10 trips reported in the first half of 2012 versus six trips over the same period last year.
Mainland Chinese executives posted the highest increase in volume, with the average Chinese business traveller going on 17 trips in the first half versus nine trips over the same period last year.
The next highest increase was among Indian travellers, who took 13 trips compared to seven last year.
The survey found Singapore emerging as the region’s most popular business destination in the first half of 2012 – the city-state appeared in the "Top 3" destination lists of nine key markets surveyed.
Last year, Singapore and Hong Kong vied for top honours.
Allocated hotel budgets increased slightly on the whole, with the average nightly room budget creeping up by 3.3% to USD125 from USD121 last year.
When looking at who is doing the bulk of business travel in Asia-Pacific, one interesting statistic is those who are not travelling: women.
Business travel in Asia-Pacific remains dominated by men, with only one in four executives surveyed being women.
Thailand had the highest female-to-male ratio (40%) amongst Asia- Pacific business travellers in the first six months of the year.
Australian and New Zealand business women took second and third place, with 33% and 30%, respectively.
India rounded out the bottom of the list with only six percent of business travellers being women.
Ian Jarrett
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