The Maldives launches new logo
The Maldives has revealed its new tourism slogan and logo, Always Natural.
The slogan and logo's environmental theme is designed to highlight the country’s natural characteristics.
It is also to support the country's multiple industries including fisheries – the second largest revenue after tourism.
"The slogan and logo are designed to underscore the outstanding natural beauty of the Maldives, which tourists from all segments of the market consistently rate as one of their main reasons for visiting the country," said Thoyyib Mohaned, chairperson of the Maldives Marketing and PR Corporation.
By Diane Evans
Diane
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