Things you may not know about travel writers
TravelMole was intrigued to receive this media release and passes it on in case it is of interest to PR people everywhere.
Ten Things You Didn’t Know About Travel Journos
1. 13% won’t go on a famil if free time is not included
2. 28% of travel journalist won’t go if airport taxes are not covered
3. 47% won’t go if they have to share a room
4. Only 8% want their press pack on paper
5. 54% of journalists say that PRs do not understand th4 difference between a pitch and a press release
6. 86% want to be pitched by email not phone
7. 23% of travel journalists receive 20 to 30 press releases a day
8. 74.9% of travel journalists loathe it when a press release is followed up with a phone call
9. The number one complaint about press releases is "irrelevant blanket press releases"
10. The number two complaint is emails with the press release as an attachment
As TravelMole has run this teaser, we feel it’s only fair to include the advert that followed – which probably goes to show that if you want your media release to get a run, you need to do something different.
Want to know more? Enrol in one of three different Pitch It To Me PR training workshops in Brisbane, Sydney, Melbourne and Perth from November 26 – December 7 and gain access to the media survey results of almost 200 key travel and lifestyle journalists.
Choose from the original half-day tourism PR workshop, the three-hour press release writing workshop or the three-hour pitching workshop.
Each workshop is led by one of Australia’s leading travel journalists with candid insight to what does and doesn’t work in this fast changing media landscape.
For workshop outlines, dates and locations and cost contact Rachael Oakes-Ash [email protected]
Ian Jarrett
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