Third of online travel will be ‘dynamically packaged’
Dynamic packaging will account for more than a third of the UK online travel market in two years, according to a recent report.
Dynamic packaging sales were estimated to have totalled up to £162 million in the UK last year, representing up to 3.8% of the £4.3 billion sales posted by the UK online travel market.
This figure is projected to grow by up to £740 million in 2005, according to online booking solution providers, Mulitcom, which carried out the study.
Working on these growth figures and taking into account stock market reports and industry forecasts, Mulitcom claims this figure will grow to £2.4 billion by 2007, representing a 34% chunk of the estimated £7.2 billion UK online travel market.
“Agents who decide to ignore dynamic packaging online will find themselves competing within an ever declining market,” said Multicom managing director Rob Howell.
Report by Ginny McGrath
Ginny McGrath
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive