Thomas Cook Airlines’ summer campaign to be handled by German agency
Marketing communications for Thomas Cook Airlines is to be handled by a German agency after the Group decided to have one company represent both its airline brands in all markets.
Berlin-based Jung von Matt/Spree will handle the marketing communications for both Germany-based Condor and Thomas Cook Airlines, starting with the peak summer 2017 campaign.
Thomas Cook Airlines’ digital director Nick White said: "We want to be the best leisure airline group and having one agency across our markets will help us give a consistent message to our customers that they can travel to great locations on fantastic planes with a great quality experience."
Jung von Matt/Spree will market Condor and Thomas Cook Airlines in the UK, Scandinavia and Belgium. It is the first time the Thomas Cook Group has appointed a single marketing agency to handle both brands.
"We are looking forward to working with Jung von Matt and together we will prove that performance marketing with a focus on sales and branding work are not mutually exclusive," said group head of e-marketing Marcus Bader.
Till Eckel, executive creative director and MD at Jung von Matt/Spree, said: "Flight prices are very transparent. This means, if we don’t have the lowest-priced offer, we must publicise the varied services available and use brand popularity to stand out."
The first work for Thomas Cook Airlines and Condor will be unveiled this month to target customers during the peak booking period.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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