Thomas Cook launches lates campaign
Thomas Cook is attempting to boost late summer sales with a new multi-channel marketing campaign aimed at families travelling in the peak weeks.
The ‘We Love..’ campaign, which will break on July 11, will be across all its retail outlets and on the website thomascook.com.
Thomas Cook said the "emotionally-led" campaign will kick off with a "We Love…Families" slogan to try to demonstrate that it understands what parents and children want from their summer holidays.
It said: "We Love…’ campaign creative has been designed to be welcoming, bright and cheerful, while illustrating the range of great late deals available. It uses emotional imagery and taglines, such as ‘We Love Being Kids’ and ‘We Love Giggles’, to bring the creative to life and illustrate to customers the reassurance that Thomas Cook offers a truly personal – and personalised – service in every channel and at every touch point."
The campaign will continue throughout the summer.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025