Thomas Cook launches lates campaign
Thomas Cook is attempting to boost late summer sales with a new multi-channel marketing campaign aimed at families travelling in the peak weeks.
The ‘We Love..’ campaign, which will break on July 11, will be across all its retail outlets and on the website thomascook.com.
Thomas Cook said the "emotionally-led" campaign will kick off with a "We Love…Families" slogan to try to demonstrate that it understands what parents and children want from their summer holidays.
It said: "We Love…’ campaign creative has been designed to be welcoming, bright and cheerful, while illustrating the range of great late deals available. It uses emotional imagery and taglines, such as ‘We Love Being Kids’ and ‘We Love Giggles’, to bring the creative to life and illustrate to customers the reassurance that Thomas Cook offers a truly personal – and personalised – service in every channel and at every touch point."
The campaign will continue throughout the summer.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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