Thomas Cook launches social media campaign to help promote the US
Thomas Cook Group and Brand USA have launched a pan-European social media competition with a chance to win a holiday to the US every month.
The move follows a multimillion dollar partnership between the tour operator and the tourism marketing body.
Called United Stories of America, the new campaign will run simultaneously across the UK, Germany, Belgium and the Netherlands from until April 2014.
Hosted on Thomas Cook’s Facebook pages, consumers across Europe who have travelled to the US will be invited to visit an App that allows them to share their memories by ‘pinning’ their favourite experience to an interactive map and sharing it with their friends.
Meanwhile, those who have yet to travel to the US will also be able to enter the United Stories of America competition by pinning their American dream destination to the map and giving the reasons why they would like to go there.
As well as the all-expenses paid holiday, other prizes will be offered including holiday vouchers.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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