Thomson looks to calm consumer nerves with new ad campaign
Trouble at Thomas Cook has prompted Thomson to launch an advertising campaign stressing that it is financially sound.
Unde the logo 'You're in Safe Hands', Thomson said the campaign launches today "following the recent turbulence experienced by another holiday company".
“When there is uncertainty in the marketplace, consumers want to book their holiday with a company that they can trust, and we want to reassure them that Thomson is in great shape," said Jeremy Ellis head of marketing at TUI UK & Ireland.
“This campaign also highlights the success of Thomson’s strategy of investing in distinctive, high quality product that the rest of the market is unable to copy.
"When the economy is slow, customers’ hard-earned two weeks away in the sun become even more important to them, so they want to be confident that they will have a great holiday experience.”
The campaign will launch in the Daily Telegraph, Mirror and City AM today (Friday) and the advert is also set to appear across key national press on both Saturday and Sunday this weekend.
It will also be supported by email and online marketing.
Yesterday, Lowcostholidays.com came under fire from Thomas Cook for an ad campaign asking customers if they'd been 'Thomas Crooked'.
Lowcostholidays quickly dropped the ads when Thomas Cook threatened legal action, blaming an 'over zealous' employee (see earlier story).
** What do you think of Thomson's ad campaign? What are you doing to reassure your customers? How has the Thomas Cook uncertaintly impacted your business?
Tell us by clicking on ADD A COMMENT below.
by Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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