Thomson sponsors Channel 4’s First Dates
Thomson, has signed a unique advertising deal with Channel 4’s matchmaking show ‘First Dates’, starting this evening.
The deal includes sponsorship across all 2016 episodes, a new shorts series to be released on All 4 later this year, and a programme licence, which allows cross-promotional editorial opportunities with Thomson customers.
The sponsorship is designed to promote couples and adults-only holidays to Thomson Sensimar hotels and resorts.
Each ident features a couple enjoying a romantic break at a resort, with the tagline ‘Who knows where the first date will lead? Sensimar, couples hotels by Thomson sponsors First Dates’.
The First Dates programme, which attracts around 2 million viewers each week, shows the experience of singletons as they go on a blind date, set in the First Dates restaurant.
Jeremy Ellis, marketing director at TUI UK, said: "With its strong focus on romantic breaks for couples, Sensimar is the perfect brand fit for First Dates."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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