Thomson uses social media to challenge cruise image
Thomson Cruises has launched a new social media campaign challenging ‘misconceptions’ about cruise holidays.
The promotion, #NotForMe, has seen 12 influential photographers, bloggers and vloggers using British humour to challenge opinions on their social channels during February.
They have been onboard Thomson Dream and Thomson Celebration, visiting the Caribbean and Central America keeping tight lipped over the fact that they are on a cruise.
The tongue-in-cheek campaign challenges mistaken beliefs about cruise holidays showing the diversity of the destinations visited and the experiences on offer.
Managing director of Thomson Cruises, Helen Caron, said: "We often hear the phrase "not for me" from people who haven’t explored what experiences a cruise has to offer. We tailor our itineraries to make sure everyone from couples to families gets the most out of their time ashore – every day is a new adventure."
Thomson Cruises said images and videos captured by the 12 voyagers, are currently showcased on www.thomson.co.uk/not-for-me*, and will be used as part of a wider marketing campaign across the UK.
Diane
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airlines suspend Madagascar services following unrest and army revolt
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airbnb eyes a loyalty program but details remain under wraps
Air Mauritius reduces frequencies to Europe and Asia for the holiday season