Those aged 45-55 take more breaks – Shearings research

Wednesday, 17 Sep, 2007 0

UK breaks are proving more popular than foreign holidays for the over-45s, according to coach tour operator Shearings Holidays.

Research for the company found that people aged between 45 and 55 take more breaks than any other age group in the UK with one in ten taking more than four a year – nearly double the national average of 6.9%. Those in this age bracket take more city breaks than any other

The survey by Omnibus also found that long weekend become increasingly important as people get older, with 13% aged 65+ choosing a long weekend break – five per cent more than those aged 55-64 and almost double the national average of seven per cent.

One in 12 of those aged more than 65 are choosing adventure and activity holidays, according to the survey.

Just 36.2% in this age range are searching for relaxation on their holidays, ranking lower than every other age group other than those aged 16-24 (33.4%).

A third of over-55s are booking online but 37% still prefer to use a travel agent.

The highest spending holidaymakers are aged 35-44, with 32% spending more than £2,000 but with each decade this figure falls dramatically.

The mean average spend for those aged between 45-54 is £1,494, dropping to £1,352 for those aged 55-65 and to £1,074 for those over 65. This still compares favourably to the £952 spent by 16-24 year olds on their annual holiday.

by Phil Davies



 

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Phil Davies



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