Ticket Text launches low cost tickets for Ryanair travelers
Ryanair, Europe’s largest low fares airline, and Ticket Text, a Dublin based mobile technology company, announced on July 20 that an agreement that will provide Ryanair’s 52m customers with low-cost tickets for concerts, sport, theatres, galleries and exhibitions in Ireland, UK and the rest of Europe.
Using Ticket Text’s innovative mobile technology, customers will receive their tickets as unique barcodes sent via text message straight to their mobile phone. Customers simply take their phone to the venue and then scan the barcode to gain admittance. 2d bar codes contain many times more information than the traditional barcodes found on the side of most products in a supermarket. One 2d barcode can contain, for example, entry to a venue, or dinner and drinks.
Receiving tickets by SMS through Ticket Text saves money too because Ticket Text will not charge their customers any over inflated postage and packing fees. To celebrate the launch, the first twenty customers to buy tickets for the Take That concert in Barcelona using Ticket-text’s revolutionary service will receive a free Ryanair return flight from London.
Customers buy a ticket from the Ticket Text website using their credit cards as normal. The ticket is sent to their mobile as a 2d barcode. The customer will also have a print-at-home version e-mailed to them which can also be scanned at the venue. They take the bar code ticket to the venue and present it at the gate to the scanner, where they will get quick and easy entry to the event avoiding queues at box offices. If they lose their phone or accidentally delete the bar code, they can send another SMS ticket through their Ticket Text account.
Ticket Text’s Chairman and music industry veteran Tim Delaney commented: “I have seen how technology has disrupted the music industry. We have now reached the tipping point where technology will start to impact the business model of the ticketing industry.
“Ryanair’s participation combined with Ticket Text’s ticketing solution will contribute significantly to this change. Ryanair has significant presence in all of Europe’s key ticketing markets so there is a natural fit to be the leading ticket seller in all these markets with more events on sale to be added every week”.
Report by Chitra Mogul
Chitra Mogul
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