TMC reveals new brand identity
Wednesday, 07 May, 2010
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Travel management company ATP International has unveiled a new brand identity to spearhead the company’s push as an international business.
The new look has been developed following recent expansion in North America, Brazil, Spain and the UAE with Israel soon to follow.
The ATPI Group now operates from 44 wholly owned and franchised offices in 26 countries.
The company signed a franchise agreement to open ATP branded offices across the Middle East in December, while partnership deals have been signed in the US, Canada and Spain this year.
The company also acquired marine fares specialist Instone International last year.
Parent brand ATPI will now represent the organisation at group level, with ATP Corporate Travel, Instone Marine & Corporate Travel and ATP Event Experts as newly created sub-brands.
ATPI group CEO Graham Ramsey said: “The international growth and acquisition of Instone demonstrated a clear opportunity to refresh and create a unified brand with associated values.
“Each brand identity is unique and share’s ATPI’s common goal of communicating our passion for the business to every client across all brands.
“With international growth continuing to be a key strategy for ATPI, the new brand identity will only assist in our commitment internally and to our customers in providing a superior travel management offering in the marketplace.”
by Phil Davies
Phil Davies
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