Tour ops vie to be the most visible brand online
Thomascook.com came top of internet searches in February reaching 60% of the 1.2 million holiday searches online.
Travelsupermarket.com came second reaching 55%, firstchoice.co.uk third reaching 47% while thomson.co.uk only attracted 47% of the UK web users in natural search.
The latest Greenlight Sector Report on Holidays found On the Beach had actually improved its natural search presence rising from nothing to 8% since the last report in November, putting it in 19th place.
But First Choice was the only travel firm to have good visibility in both natural search and ‘paid for’ presence online.
Co-operativetravel.co.uk came 8th in natural search, reaching 22% of users but had no visibility in paid media listings.
Travelsupermarket.com was most visible for long-haul destination searches reaching 48% of those searching. Virginholidays.co.uk achieved 44%, thomascook.com, 38% and kuoni.co.uk, 36%.
In short-haul searches, thomascook.com was highest reaching 125,313 of users or 67%. Thomson.co.uk achieved 63%, travelsupermarket.com, 54% and firstchoice.co.uk, 48%.
Turkey was the most popular short-haul destination, accounting for 13,500 searches and 7% of the market. Malta, Cyprus and Spain followed on closely in popularity
The digital marketing specialist found Dubai was the most searched long-haul destination, queried 26,200 times and accounting for 7% of all searches.
New York and Thailand accounted for 6% with 22,900 searches each followed by Cuba, Egypt and Las Vegas.
Thomson achieved the highest Klout score of 83 – judged by its presence and following on social media. Thomas Cook, lastminute.com and First Choice scored 82, 81 and 78 respectively.
Diane
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports