Tourism Australia no plans for TV ads in Aus

Saturday, 20 Jun, 2006 0

Tourism Australia has shelved its direct advertising campaigns on TV and in print in Australia in favour of “content driven” promotion, Australia’s director of industry and organisation development, Andrew McEvoy, said at ATE 2006.

He said that Australian travellers are wary of marketing campaigns, and respond more positively to indirect marketing opportunities.

Mr McEvoy added, that Tourism Australia has no plans to run the controversial “Where the bloody hell are you?” campaign domestically, due to a poor response from a test audience.

Domestic tourism is expected to fall 0.8 per cent in 2006.

Report by John Alwyn-Jones from ATE 2006



 



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...