Tourism Australia no plans for TV ads in Aus
Tourism Australia has shelved its direct advertising campaigns on TV and in print in Australia in favour of “content driven” promotion, Australia’s director of industry and organisation development, Andrew McEvoy, said at ATE 2006.
He said that Australian travellers are wary of marketing campaigns, and respond more positively to indirect marketing opportunities.
Mr McEvoy added, that Tourism Australia has no plans to run the controversial “Where the bloody hell are you?” campaign domestically, due to a poor response from a test audience.
Domestic tourism is expected to fall 0.8 per cent in 2006.
Report by John Alwyn-Jones from ATE 2006
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.































Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Marginal increase for New York City tourism in 2025
Hands In, UATP join forces for airline multi-card payments