Tourism Ireland wins award promoting Ireland to Gay & Lesbian travellers
Tourism Ireland has won the award for the most creative advertisement in the official 2007 Sydney Gay and Lesbian Mardi Gras Festival Guide.
[Pictured right: Monica Nerney, Manager Tourism Ireland being presented with award by Robert Manuel – Manager Travel Ads with Colin Rowan – Designer of the winning “Gaylic” advertisement.]
Advertisers for the guide were called upon to “make their ads a little bit naughty, a little bit cheeky and a little bit kooky” and Tourism Ireland did just that with their advertisement using an image of a rainbow flag with a pun on the word ‘Gaelic’ which became “Gaylic…your very own Ireland”.
Judges for the award labelled the ad as “a stand out in design and cleverly interacted with both gay and lesbian audiences”.
Robert Manuel, Manager of Travel Ads who has been working with Tourism Ireland to form a strategy to attract more Gay & Lesbian travellers to Ireland, said, “This is Tourism Ireland’s first foray into main stream gay media in Australia which we are pleased has had such a favourable outcome”.
Monica Nerney, Manager Australia & New Zealand Tourism Ireland said, “Ireland is thrilled to be recognised for its participation in the Mardi Gras Season Guide.” “Ireland is a “Must see, Must experience destination and Dublin and Belfast have such a variety of new clubs, boutique hotels, bars, restaurants”. “We know visitors will have a ball and learn some Gaelic while they’re there!”
[Picture left: The winning advertisement]
Mr Manuel was thrilled to present Monica Nerney and Colin Rowan, designer of the winning ad, with their B&T, SSO Media and New Mardi Gras prize package including advertising space and tickets to the Mardi Gras festival.
Congratulations Tourism Ireland!
Report by TravelAds on behalf of The Mole
John Alwyn-Jones
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Vietnam warns airlines of possible flight reductions amid jet fuel shortages
Fliggy opens AI-powered travel bookings and developer tools