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Tourism New Zealand taps Trip.com to promote NZ travel
Trip.com Group has joined hands with Tourism New Zealand to promote the destination across the Asia Pacific region.
A Memorandum of Understanding was signed in the presence of New Zealand Prime Minister Chris Hipkins, who is currently on a visit to China.
As part of the collaboration, both parties will launch a series of joint marketing campaigns to attract tourists from across Asia Pacific.
The markets include the China mainland, Hong Kong, Taiwan, Japan, South Korea, Singapore, India, Malaysia, Indonesia, Thailand and Australia.
The partnership marks the first Asia Pacific pan-regional collaboration for both sides.
Edison Chen, VP of Destination Marketing at Trip.com said, “With the reopening of China’s border, we have seen a marked increase in outbound travel-related bookings and searches in the recent months.”
“We look forward to collaborating with Tourism New Zealand to leverage our resources and deep data insights.”
Data from the Ctrip and Trip.com platforms show a keen interest in travel in Asia Pacific, including New Zealand.
Flights searches to New Zealand have seen an increase of nearly 560% year-on-year, and the volume of bookings was up over 570%.
The Chinese mainland was the top source of arrivals to New Zealand in the first half of this year, followed by Australia, Indonesia, Singapore and Japan.
Tourism NZ CEO René de Monchy said, “Through the partnership, we aim to provide more convenient booking methods and personalised itinerary planning.”
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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