Travel Buddy signs up Holidays4U

Friday, 19 Jun, 2008 0

Travel Buddy has signed a deal to offer its mobile texting services to Holidays4U customers.

The move means the Turkey specialistâ€™s customers will receive pre-departure text messages detailing itineraries, emergency numbers, flight alerts, weather reports and events in the destination they are heading to.

Travel Buddy commercial director Jason Rivolta said: â€œOffering customers a complete end to end SMS service during the booking flow allows smaller specialist travel companies to get involved in mobile. The Travel Buddy service is completely tailored for Holidays4U not only to offer a value added service to their customers but also to help generate revenues pre departure and in destinationâ€.

Holidays4U managing director Karen Vyse added: â€œWe see our partnership with Travel Buddy being a great benefit to our customers, allowing us to communicate useful information direct to their phones. It also allows us to build valuable relationships with our customersâ€.

Travel Buddy now has proprietary content for over 1200 destinations. It has deals in place with Thompson, First Choice and Co-operative Travel.

By Dinah Hatch

Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.