Travel City Direct launches FloridaBaby.co.uk
Travel City Direct has launched a website aimed at parents planning to take their babies or toddlers to Florida and Walt Disney World.
The Florida family holiday specialist has developed the website after realising there was no dedicated source of information for families.
Head of marketing Carol Williams said: “Our research found that Florida, and its famous theme parks, is the dream holiday destination for families.
“For those travelling for the first time with babies, toddlers or older children there were lots of questions that parents sought on the practicalities of visiting Orlando with little ones, but no dedicated source in the UK to offer the advice they sought, and so Florida Baby was conceived.â€
FloridaBaby.co.uk contains hints and travel tips, an interactive customer forum, and seven entertaining information videos.
The videos and the site seek to answer questions such as ‘Can you buy nappies on International Drive?’, ‘Is it safe to take my baby out in the Florida sunshine’ – real life queries posted by parents on various online message boards that currently exist.
The videos cover the entire journey from the UK to Florida, including a short animation about getting ready to go, and documentary-style films about flying with a baby, car rental, and the facilities and rides suitable for toddlers and babies at Walt Disney World.
The site is also introduced with a three minute comedy about Travel City Direct’s own Florida Baby, Max, and his family travelling to Orlando, filmed in a ‘Look Who’s Talking’ style.
Travel City Direct said although the site focuses on holidays to Florida, much of the advice and information will be useful for anyone flying with young children and babies.
All videos are hosted on the YouTube channel, FloridaBabyTCD, and the links can be embedded into websites.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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