Travel City Direct returns
Sunday, 05 Jan, 2009
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Travel City Direct is relaunched today (Monday) after some of its assets were acquired by Virgin Holidays.
The Florida specialist operator was among the brands dragged down by the collapse of former parent company XL Leisure Group last September.
Travel City Direct is now a trading name of the Virgin Holidays Group and is fully bonded under ATOL number 2358 and ABTA number V2043.
New Travel City Direct brochures are being mailed to previous customers and a bookable website www.travelcitydirect.com is up and running.
A dedicated call centre of specialist reservations staff has been created.
Car rental is available with Dollar Rent a Car and flights will be on scheduled airlines, including Virgin Atlantic.
Prices start at £399 per person for a 14-night holiday to Orlando from March 1, based on Gatwick departures for four people sharing at the Masters Inn Maingate.
Head of marketing Carol Williams said: “Although we’ve been away for a while, Travel City Direct is coming back stronger than ever and very proud to become part of the Virgin Holidays family.
“Providing great value holidays to Orlando and beyond was where the brand started and how we became respected in the market. We’ve now joined forces with the leader, Virgin Holidays, and can renew our pledge to offer quality holidays at affordable prices.”
She continued: “In the last four months there has been so much chatter on the internet from previous customers, asking whether Travel City Direct would return, that we know they have missed us and are ready and waiting to book with us again.”
Virgin Holidays marketing director Andrew Shelton said: “As the leading UK operator to Florida, partnering with Travel City Direct to bring back its popular affordable quality offer fits with our portfolio of brands nicely.
“The return of Travel City Direct as part of the Virgin family ensures that Florida remains accessible for all with a simple but affordable option to suit appropriate budgets. The timing, given the current economic climate, couldn’t be better”
by Phil Davies
Phil Davies
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