Travel content provider in rebrand
UK-based online travel content provider Whatsonwhen is being rebranded as Frommer’s Unlimited two years after its takeover by the US travel guide publisher.
A global sales and marketing push is supporting the launch of the new brand which provides rich travel content across a range of platforms, from websites to mobile devices.
By bringing the capabilities of the two businesses together under a single brand, the company believes it can gain a stronger foothold as a rich content provider to leading travel groups.
Clients already include InterContinental Hotels, British Airways, Virgin Atlantic, lastminute.com, Eurostar and STA Travel.
Vice president and global travel publisher Rob Flynn, formerly CEO of WhatsonWhen, said the combination would better enable Frommer’s content, sourced from 200 authors worldwide, to be integrated into a range of platforms.
These include the iPhone, other next generation mobile devices and travel company websites.
Flynn said: “Even in the current climate, travel brands are investing more online than offline, particularly in the early booking cycle.
“They are trying to squeeze every once out of the value chain.â€
He said that while Frommer’s Unlimited does provide user-generated material, travel clients are looking for information provided from a reliable and trusted source.
The content can also be tailored and maximised to attract internet search terms for improved SEO.
As a global publishing company, Frommer’s provides multi-lingual content across six European languages and is to introduce Chinese, Japanese and Korean in 2009.
by Phil Davies
Phil Davies
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