Travel Counsellors smashes sales records
Sunday, 19 Jan, 2010
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Travel Counsellors beat all previous sales records last Friday, achieving sales of £1.86 million.
This beat the previous best day of £1.52 million in January 2008 by 22%.
The total number of bookings contributing to the sales figure was 1,003, a company record, with the average booking value at £1,915.
Travel Counsellors recorded its third highest sales day on January 12 of £1.49 million followed by sales of £1.45 million on January 14, when it also experienced its best ever sales day for in-house dynamic packaging system Phenix.
The home working agency group went on to achieve its second best ever sales day yesterday (Monday) with sales of £1.58 million.
All together the company has reported seven of its top ten sales days in its history during January 2010.
Cheshire-based agent Donna Waddington shared the success on January 15, topping sales of over £43,000 and making it her best ever month since joining Travel Counsellors seven years ago.
Since the start of its financial year on November 1, 2009 Travel Counsellors has achieved sales of more than £50 million, 38% up on the previous year and 26% on 2007.
UK sales are 23% up on the previous year, with the average booking value up by seven per cent.
The company, which now operates in seven countries and has over 1,100 agents worldwide, has reported its international sales are 100% on last year and 300% up on 2007.
Overseas sales now account for 50% of growth on last year and 90% of growth on 2007. Its international sales account for 26% of total sales so far this year.
Managing director Steve Byrne said: “It is certainly a promising sign for forecast sales and the fact that people are regaining faith in the economy and looking towards the year ahead in a positive light.
“Our overseas sales are also booming and we continue to see excellent growth in the other markets in which we operate.
“For example our Netherlands operation also experienced its best ever sales day on Friday with sales of nearly €300,000.”
Travel Counsellors operates in the UK, Ireland, the Netherlands, the US, South Africa, Australia and Canada.
The company’s global sales for the financial year ending last October were £255 million, a five per cent increase on the previous year, and forecasts turnover of £315 million for 2010.
It also expects to recruit a further 200 Travel Counsellors over the next 12 months, as more travel professionals look to increase their earning potential running their own travel businesses from home.
*See separate story on staff recruitment drive.
by Phil Davies
Phil Davies
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