Travel management company CTI rebrands
Travel management company CTI has rebranded as Amber Road in a move designed to emphasise the company’s corporate travel experience and heritage.
The new brand is a reference to ancient business travel – the ‘Amber Road’ being a 16th century ancient trade route for the transfer of amber from the North Sea to the Mediterranean.
The rebrand follows an undisclosed investment from private equity house Endless in July 2017, which has enabled the business to further invest in technology and enhance the customer journey.
Established in 1983, Amber Road has grown to become one of UK’s top 25 travel management companies. The firm has around 125 staff based at travel hubs in Manchester, Bristol and Leeds, and is led by Clive Wratten, a former UK executive at global airline Etihad.
Amber Road CEO Clive Wratten said: "The Amber Road is the original business travel route, enabling traders to transfer a valuable commodity across Europe and to the wider world. The route provided people with the freedom to grow their own business – a message that resonates with us as a company today.
"We understand that no two businesses are alike, so when it comes to creating bespoke experiences for our clients, customer service has to be at the heart. Using their expertise, our travel professionals make the journey a part of the experience, creating memories that last far beyond the trip.
"Following our investment from Endless last year, this rebrand is a key foundation in our future growth strategy, and I look forward to working with the team to build on this in the coming months."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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