Travel operators offered a home at SOTA
BERLIN – Creative Advances Technology, based in Kuala Lumpur, has been showing the travel trade at ITB Berlin how to simplify its online business and maximise earning opportunities. 


SOTA (Standard Online Tourism Architecture) allows agents to have a single view of their entire business.
The company says the latest SOTA XD (eXecutive Desktop) platform integrates travel operators worldwide.
It claims an easy-to-use interface means that B2B and B2C travel service providers, even those without a website, can start tapping the global online tourism market.


SOTA XD runs a secure payment system and works on all popular Internet browsers, the company says. 


“What we do is take the complexity of technology out of the travel equation so that agents, tour operators and hoteliers can concentrate on running their business,” said Rohizam Md Yusoff, CEO of Creative Advances Technology.
SOTA is also an integral part of ASEAN Tourism Association’s new B2C website, www.southeastasia.org.
SOTA has flagged a major partnership with a leading travel trade entity in China. 


SOTA chief operating officer Vincent Kok said, “SOTA is effectively free to use. We are using a pre-paid module in which the travel agents pay US$100.
“This is earned back almost immediately as the transactions start. SOTA then charges USS1 per successful customer transaction.”
Kok said that SOTA provides agents with a host of travel products that they can search, plan and purchase. These include contract rates, promotions and inventory allotments from over 25,000 hotels around the world.



“Agents no longer have to remember multiple passwords and different URLs to access different suppliers and vendors,” said Kok.
“SOTA XD is online 24/7 and available from anywhere in the world through an Internet connection. Travel operators can keep fully up to date with transactions as they happen.”


SOTA XD will formally launch at the SOTA International Conference at Kuala Lumpur, Malaysia in May 2010. 

Registration for SOTA is at http://www.sotanetwork.com.
Ian Jarrett
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