Travel to capitalise after “sensible” Christmas spending
Tuesday, 20 Jan, 2010
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Only a small minority of people will not book a holiday at all in 2010 due to their Christmas debt, according to a new study.
The research, which looked into booking trends for 2010, revealed that despite economic uncertainty and strong consumer spending over the festive period, only five per cent will forgo a break altogether and a further five per cent said they would book a shorter break.
It also identified that 27% of people felt that post-Christmas debt would not affect their holiday plans in 2010.
The poll was carried out by YouGov questioning 2,361 adults on behalf of Hoseasons.
The domestic self-catering operator’s figures for January claim to support the research findings.
The company had a record number of visitors to its website in a single day on January 16, peaking at two visits per second, as snow finally receded and people began to think about their 2010 holiday plans.
Chief executive Richard Carrick hailed the results as “great news for the travel industry”.
He said: “2009 was an outstanding year for UK holidays, but a difficult one for many overseas operators.
“This data should give lots of tourism businesses a late, but much needed, Christmas present.
“Hoseasons has had a great start to the year, with bookings up by well over 25% in comparison to 2009, which was in its own right significantly up on 2008. We have also seen a massive surge in internet bookings in the last few days as people have started to think about their next UK break.
“Quite encouragingly, over half of the people surveyed said they had no post Christmas debt. While we can’t say whether they have been more sensible with their Christmas spending than pervious years, we can say that half the UK population hasn’t overspent this year.
“Recent research by PriceWaterhouseCoopers suggests that holidays are still the second most important thing people spend their money on, after making repayment to debt, so the industry is well placed to capitalise on people managing their finances better.”
by Phil Davies
Phil Davies
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