Travelbag reveals brand revamp
Travelbag is rolling out a refreshed brand from the end of August, with a new message: ‘Out There Made Easy’.
Managing director Lesley Rollo said: "We looked around us and saw a sea of sameness – lots of travel brands, ourselves included, all virtually indistinguishable in terms of what they are saying and how they’re saying it.
"Our customers told us that our product mix is good and our pricing fair, but we weren’t exciting them. We knew that if we are to retain their loyalty, and grow, we need to look and sound completely different to what’s gone before, and what else is out there.
"We believe that there is an opportunity for us to be a democratiser – the travel brand that takes what was exclusive and puts it within reach of the masses, simplifying the process and giving them the confidence to go further, try new things and experiment – all underpinned by remarkable pricing and product knowledge. To offer more rewarding travel, for all, for less."
Adam Hill, partner at Designate, which worked on the branding, said: "Achieving standout in the travel industry isn’t difficult, because everyone looks the same and sells in a similar way. But to achieve that standout, you do have to be brave and ambitious.
"Travelbag had become a brand that was selling tailor-made holidays on price alone. We worked with them to redefine what they are about. They’re a great heritage brand with brilliant people who have a wealth of experience and knowledge from around the world and are totally committed to delivering for their customers.
A refreshed Travelbag website homepage goes live on August 28 and changes to signage and décor at Travelbag’s eight shops across the UK will begin soon.
The new brand creative will also be seen across all Travelbag advertising, social and CRM activity from September 2019.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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