TravelCube brand to disappear
TravelCube, the retail brand of GTA, is to rebrand under the Bedsonline name and shift over to the Bedsonline booking platform.
It is the next phase in the integration of GTA and Tourico Holidays into Bedsonline parent group HotelBeds.
The group said a migration plan will begin shortly to communicate the changes to both existing Bedsonline customers and those moving over from TravelCube.
There will be sales meetings, presentations, webinars and various events held in local markets, details of which will be published soon.
Bedsonline has already announced a brand refresh with a new logo and brand identity.
Carlos Munoz, managing director bedbank at Hotelbeds Group, said: "It makes strategic and practical sense for us to continue to develop our travel agent proposition under one integrated, global platform and brand.
"This new enhanced and consolidated offering will help all our partners boost revenues and profits by access to a greatly enhanced portfolio, improved functionality and increased chances to upsell high-yielding complementary travel services."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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