TravelMole moves into consumer media and like everything else with TravelMole it is global, very big indeed and highly effective.

Do you want to access 70+ million consumers – 53% in the USA and 47% international, all of which have subscribed to receive information about general and specific travel opportunities and information?

All the subscribers are initially double opted-in and are required to re-opt in each year and we only send requested information limiting contact to a maximum of one email per week, which maintains our sustainable relationship with our subscribers.

This amazing new TravelMole consumer email activity includes a range of opportunities, including:

** Dedicated emails

** Banner and video advertising opportunities in regularly scheduled emails; and

** Lead Generation [CPA]

Dedicated emails

One of the most effective ways to brand and promote is through dedicated emails, which can include run-of-list or targeted by interest, originating point, destination, marital status, etc.) and will be solely dedicated to your product.

You determine which market you wish to reach geographically and/or by interest, originating point, destination, marital status, etc.) or just go on a ‘run-of-the-list’ basis(Sample emails 1, 2, 3,4, 5,…).

47% of those travel and tourism businesses surveyed identified email marketing as the most effective way to address finding new customers, generating business in the off-season, and filling rooms/seats. [Source – Constant Contact, Inc, The 2007 U.S. Small Business Summer Outlook, 2007]

Half of all consumers surveyed have made a purchase as a result of an email solicitation, and 16% did so from messages found in their spam folders.  [Source – Endai Worldwide, 2007]

73% said they’d made an online purchase as a result of receiving an email offer. [Epsilon – 2007] The average order-conversion rate of email is 6%. [Source – Shop.org, State of Retailing Online 2007 report, 2007]

Advertising in regularly scheduled emails

Banner and Video advertising in regularly scheduled emails by categories, which include:

** Beaches & Spas;

** Exotic Explorations;

** Las Vegas Lights;

** US and Canada;

** European Delights;

** Cruises and Waterways;

** Tours of the World;

** Sports & Travel/Travel Lifestyle;

** Romance Travel; and

** Casino Traveler.

Lead generation [CPA]

It takes some work, but we offer ‘fresh’ exclusive leads generated from our own system, not purchased from other sources which are often several months old and/or sold to many people.

Our leads are not incentivized leads, the people who fill them out do not get prizes, discounts, coupons, etc., they are genuine leads.

Leads include:

Name

Email

Product interest

Postal Code

In some cases we can obtain phone and address, best time to call, etc for a supplemental charge.

Important recent findings about email marketing

** 47% of those travel and tourism businesses surveyed identified email marketing as the most effective way to address finding new customers, generating business in the off-season, and filling rooms/seats.  [Source: Constant Contact, Inc, The 2007 U.S. Small Business Summer Outlook, 2007]

** 83.2% of marketers surveyed chose email marketing as the most important advertising mediums they will use in 2007.  [Source – Datran Media Research, “The 2007 Email Marketing Survey: Looking Forward”, 2007]

** Nearly half of survey respondents (46%) said reducing the dependency on print marketing is a major benefit of email marketing.  [Source – Constant Contact, Inc, The 2007 U.S. Small Business Summer Outlook, 2007]

** Half of all consumers surveyed have made a purchase as a result of an email solicitation, and 16% did so from messages found in their spam folders. [Source – Endai Worldwide, 2007]

** 73% said they’d made an online purchase as a result of receiving an email offer. [Source – Epsilon 2007]

** The average order-conversion rate of email is 6%. – Shop.org, State of Retailing Online 2007 report (Sept. 2007)

** 20.6% indicate that sales conversions as a direct result of better email marketing have improved by up to 5% in the past 12 months, with 7.2% reporting conversion increases of more than 10%.  [Source – Internet Retailer, Aug 2006)]

In addition, you have to read the following:-

** 4.5% of online retailers have a conversion rate from emails of more than 10%;

** 27.9% have conversion rates under 1%;

** 25.4% have conversion rates of 1.1% to 4%;

** 12.7% have conversion rates of 4.1% to 10%. [Source – Internet Retailer, 2007]

** 70.6% of marketers surveyed who plan on using email for customer acquisition in 2007 will increase their email acquisition budget in 2007.  [Source – Datran Media Research, “The 2007 Email Marketing Survey: Looking Forward”, 2007]

** Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs. [Source – Shop.org, State of Retailing Online 2007 report, Sept. 2007]

** The Direct Marketing Association (DMA) estimates that in 2007 U.S. marketers will spend $500 million on email marketing to generate $21.9 billion in sales, an 18.3% increase in email marketing expenditures over 2006. [Source DMA, 2007]

** US spending on email advertising will grow to $2.1 billion by 2012 from $1.2 billion in 2007. – JupiterResearch 2007].

So how do you find out how much this could cost you and how you can get involved?

Either email John Alwyn-Jones on [email protected] or call him on 0402 891 674 RIGHT NOW!

It is not a case of whether you can afford to, it is more a case that you can’t afford not to!

A TravelMole global opportunity you cannot afford to miss